What Is The Color Of Your Website?
What is the color of your website?
Psychology behind the colors that can make or break your websites success.
Did you know that the values associated with colors can have a significant impact on your websites success? And did you know that you can change your visitors feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You dont have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I wont go in detail about this subject in this article but if you would like to know more you can always visit our site at http://www.websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion etc. Im not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
a. Age
b. Gender
c. Culture
d. Geographic location
2. Why are they coming to your website?
Lets take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change peoples interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyers or a doctors website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneysetc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
If you want to know more about the psychology behind colors you can visit our website at http://www.websitedevelopmentech.com/website-design%20internet%20marketing%20and%20SEO%20learning%20center.html and learn more about website design and internet marketing subjects.
You can also sign up for our news letter for Free and get updates via email.
Best Regards,
Shawn Davari
Shawn Davari offers expert advice on internet marketing, website design, and search engine optimization. You can subscribe to 6 weeks FREE optimization workshop by visiting his website at http://www.websitedevelopmenttech.com where you will find a great deal of free information on Internet Marketing, SEO, and website design.Cut Hair Style Teen
Beach School Va Virginia
Card Center Credit Processing
1 Christmas Christmas Origami Origami Ornament Tree
1 Furniture Kid Pier Pier
Club Custom Golf Made
Life13
Free Furniture Design Program
Radio Shack 4 In One Remote
Night Photo Satellite Showing World
American Dating Online Single Single
Insurance Life Online Quote Term Utah
New Va Mortgage Loan Adjustable Rate
Party String Light
Internet Test
Chase Credit
Red Cologne For Man
1 16 Scale Farm Toy
Hilton Head Island Real Estate Condominiums
0 Advance Card Cash Credit
Indiana Hoosiers Basketball
Business Candy Entertainer Machine Vending
Maldives Holiday
006 Airline Flight Singapore
Columbus Martinis Ohio Restaurant
Cast Wheels
Buggy Bag Shopping Cart Cover
Snow Ice Cream
6 Ca Motel Redding
Cec Wheels
Sony Dsr 390
Affiliate Domain From Global International Marketing Work
10 Karaoke Song Top
Concrete Construction Job Reinforcementuk
New Nike Soccer Shoes
Marine Corps Reserve
Relaxation And Stress Reduction
Bone Dress Ivory Shoes Toddler
Celebrity Cruises Home Page
Estate Preferred Prudential Real Realtor
Detox Flush Herbal Product
10 Things I Hate About You Poem
Signal To Noise
Mexican Restaurant Milwaukee
Chemical Diet
Carpet Cleaning Machine Rental
02 Wap Settings
Dance Salsa Shoes
Canon Cameras U S A
Company Competition Dance
2006 Bird Flu News
University St
Wedding Globe
Marketing Plan For Mortgage Broker
South Africa Weather
1 900 Psychics
Game Kid Soccer
0 Car Deal Finance New
Playmakers Sports Bar Fargo
1 1 302349 Fm Radio Station
2nd Career Ed Engineering In
Nikon Coolpix 4200 Digital Camera
Smithsonian Rocks And Mineral
Womens White Dress Suit
Crime And Youth
06 2005 Hockey League National Nhl Official Official Rule Rule
Psychology behind the colors that can make or break your websites success.
Did you know that the values associated with colors can have a significant impact on your websites success? And did you know that you can change your visitors feeling, mood and reaction by using different colors on your website?
Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You dont have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I wont go in detail about this subject in this article but if you would like to know more you can always visit our site at http://www.websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion etc. Im not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
a. Age
b. Gender
c. Culture
d. Geographic location
2. Why are they coming to your website?
Lets take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
d. Geographic Location: Sometimes geographic location can change peoples interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyers or a doctors website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneysetc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
If you want to know more about the psychology behind colors you can visit our website at http://www.websitedevelopmentech.com/website-design%20internet%20marketing%20and%20SEO%20learning%20center.html and learn more about website design and internet marketing subjects.
You can also sign up for our news letter for Free and get updates via email.
Best Regards,
Shawn Davari
Shawn Davari offers expert advice on internet marketing, website design, and search engine optimization. You can subscribe to 6 weeks FREE optimization workshop by visiting his website at http://www.websitedevelopmenttech.com where you will find a great deal of free information on Internet Marketing, SEO, and website design.Cut Hair Style Teen
Beach School Va Virginia
Card Center Credit Processing
1 Christmas Christmas Origami Origami Ornament Tree
1 Furniture Kid Pier Pier
Club Custom Golf Made
Life13
Free Furniture Design Program
Radio Shack 4 In One Remote
Night Photo Satellite Showing World
American Dating Online Single Single
Insurance Life Online Quote Term Utah
New Va Mortgage Loan Adjustable Rate
Party String Light
Internet Test
Chase Credit
Red Cologne For Man
1 16 Scale Farm Toy
Hilton Head Island Real Estate Condominiums
0 Advance Card Cash Credit
Indiana Hoosiers Basketball
Business Candy Entertainer Machine Vending
Maldives Holiday
006 Airline Flight Singapore
Columbus Martinis Ohio Restaurant
Cast Wheels
Buggy Bag Shopping Cart Cover
Snow Ice Cream
6 Ca Motel Redding
Cec Wheels
Sony Dsr 390
Affiliate Domain From Global International Marketing Work
10 Karaoke Song Top
Concrete Construction Job Reinforcementuk
New Nike Soccer Shoes
Marine Corps Reserve
Relaxation And Stress Reduction
Bone Dress Ivory Shoes Toddler
Celebrity Cruises Home Page
Estate Preferred Prudential Real Realtor
Detox Flush Herbal Product
10 Things I Hate About You Poem
Signal To Noise
Mexican Restaurant Milwaukee
Chemical Diet
Carpet Cleaning Machine Rental
02 Wap Settings
Dance Salsa Shoes
Canon Cameras U S A
Company Competition Dance
2006 Bird Flu News
University St
Wedding Globe
Marketing Plan For Mortgage Broker
South Africa Weather
1 900 Psychics
Game Kid Soccer
0 Car Deal Finance New
Playmakers Sports Bar Fargo
1 1 302349 Fm Radio Station
2nd Career Ed Engineering In
Nikon Coolpix 4200 Digital Camera
Smithsonian Rocks And Mineral
Womens White Dress Suit
Crime And Youth
06 2005 Hockey League National Nhl Official Official Rule Rule
| Permalink | 